I’m adding lifetime pricing to Eternal Vault: $199 for Individual, $399 for Family.
Everyone thinks this is a terrible idea. Here’s why it’s not.
Why I’m Breaking the SaaS Playbook
The SaaS playbook says: Subscriptions. Recurring revenue. Maximize LTV.
Everyone follows it.
I’m not.
Because your will doesn’t expire. Your final wishes don’t have a renewal date.
Estate planning isn’t Netflix. It’s permanent.
So the pricing should be too.
The Math
I’m bootstrapped with a very small team. No investors. We analyzed everything: cloud storage, infrastructure, payment fees, support overhead. All of it.
The result? At $199 and $399, we stay profitable and sustainable for the long haul.
If costs change significantly, we might adjust pricing for new customers. But we’re building to last for decades.
What This Means for You
Based on your age, lifetime pricing could cost you less than $1 per month over your remaining years.
Less than a dollar for complete peace of mind that your family is taken care of.
When I thought about it this way, it changed my entire perspective.
This isn’t about maximizing revenue. It’s about real, lasting value.
That’s the mental relief we want you to feel. Sometimes building wealth isn’t the only way to look at life. Sometimes it’s about building something that genuinely helps.
What’s Not Changing
Monthly plans ($7.99 Individual, $11.99 Family) are still available. This isn’t about forcing lifetime pricing.
Some people prefer monthly flexibility. Great.
For those who want to handle it once and never worry? Lifetime is the right choice.
Why This Matters to Me
My goal was never to become a millionaire from this.
I built Eternal Vault after watching a close friend’s family struggle for months to access his father’s digital accounts. Then I talked to people around me. Everyone had the same story: “I know I should do this, but…”
That’s when I realized how massive this problem is.
Here’s the thing: I’m going to keep building products. But for Eternal Vault, the mission is clear: solve this one problem really well for as many people as possible.
I don’t need this to be a unicorn. I don’t need venture funding.
I need it to work. For you. For your family. For decades.
If lifetime pricing removes the “another subscription” barrier and more people actually use this, it’s the right call.
Simple as that.
Eternal Vault Lifetime Pricing
- Individual: $199 (one-time)
- Family: $399 (one-time)
Have questions about the cost breakdown or lifetime pricing strategy? Reach out on Twitter or LinkedIn.
